What to Expect

• Implementation of the Marketing Strategy: Implementing the marketing strategy that supports our business objectives and brand identity while addressing both B2B and B2C needs, including the establishment of a digital customer channel as an additional business segment. Optimizing target audience engagement for all business units of Lock GmbH
• Brand Positioning and Brand Campaigns: Operational implementation of brand campaigns and target-audience-specific measures in accordance with strategic guidelines to build brand awareness in existing and new markets.
• Trade Show and Event Management: Planning and execution of trade show appearances and events both domestically and internationally, including coordination with sales, production, and external partners. Overseeing PR activities and press relations related to events.
• Content Management and Digital Communication: Development and maintenance of digital marketing channels, including the website and social media. Ensuring consistent, brand-aligned content and an effective online presence.
• Lead Generation and Marketing Automation: Operational implementation of lead generation campaigns for B2B and targeted B2C initiatives in accordance with strategic guidelines. Maintaining and implementing marketing automation processes, as well as supporting customer engagement throughout the sales funnel using the CRM system.
• Support for Market Research and Competitive Intelligence: Assistance with data collection and analysis for market and competitive analyses, as well as research on industry trends for strategic marketing management.
   

What We’re Looking For

• A degree in marketing, communications, business, or a business-related apprenticeship with a focus on marketing, or equivalent continuing education in marketing.
• Several years of professional experience in operational marketing, ideally in the B2B sector and within the industrial sector.
• In-depth knowledge of digital and online marketing (SEO, SEM, social media marketing, content marketing) as well as marketing automation.
• Experience in event and trade show management, as well as in organizing and executing PR activities.
• Knowledge of Adobe Creative Suite (especially InDesign, Photoshop, and Premiere Pro) is a plus; experience with CMS systems is desirable.
• Proficiency in using MS Office applications and, ideally, project management tools.
• Strong organizational and communication skills, as well as initiative and creativity.
   

What We Offer

• Flexible work hours
• An attractive compensation package, including a pension plan and direct insurance
• An engaging role in a modern family-owned company with long-term career prospects
• An intensive onboarding program with a mentoring system, followed by individualized support through professional development programs
• A unique, welcoming culture with company events
• Mutual trust and treating one another with respect—these are our values

If you’d like to grow professionally within a successful company, please send us your detailed application materials, specifying your earliest possible start date and salary expectations.

Ms. Jeanette Lock will be happy to answer your questions via email at zukunft@lockdrives-nospam.com